Geoffrey Jones


Days Gone By


1504, 2021

The Morning Cup And It’s History

April 15th, 2021|0 Comments

I got to thinking this morning… about how important a morning cup of coffee becomes. Running out of coffee is almost like running out of breath. (Perhaps a little worse.)
Coffee becomes a starter for the day on many levels, not just the caffeine which gives the burst of energy for an alert start. Also the social quality of sharing a good thing. The treat of a nice breakfast out is infused with the familiar things we associate with a good morning. For a bright start, coffee is always near the head of the list.

As a boy, in farm country, I remember country breakfasts were hearty and comfortably filling. The coffee my parents enjoyed was carefully brewed and they enjoyed it with gusto.
Thinking about the subject, I did my usual research and discovered coffee was the lucky discovery of an Arab goat herder in the 15th century. He noticed the friskiness of his charges after they had chewed on the wild coffee plants and decided to sample some himself.

In the 16th and 17th centuries Coffee houses were introduced in Vienna, Paris and London. And a little later in New Amsterdam (New York). The Dutch loved coffee and had planted it on the Isle of Java in the 1600s. Later in the 1600s there were holdings in South America from which point they exported it to Europe and North America. The better Dutch traders, like The Van Corlaers, who respected the Native Americans (and here I mean not just the first Arendt but his Grandson who traded well into the 1700s) would likely have shared and traded coffee with the natives in upstate New York and Vermont. A great account of chief Homer St. Francis of the Vermont Abenaki’s, shows him to have been a staunch coffee drinker in modern times. When, later in the 1700s the British taxed the tea, early Americans substituted Coffee.

I’m really glad they did, you know. It’s hard to imagine it any other way. I’m certainly enjoying the cup I’m drinking this morning!

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104, 2021

Wonder Woman

April 1st, 2021|0 Comments


When I was a youngster, comic book versions of Superman, Wonder Woman, Batman, Super Girl and other heroic figures had already been around for a considerable time. There were many little “Variety” stores that boasted large shelves, brimming with these wonderful treasures. I partook of them with great pleasure when I got my weekly allowance. I would pour over them with my best friends. We would sometimes try to conjure ourselves into our own versions of these caped crusaders. 

Perhaps the thing I kept with me the most from those innocent years was the impact comics had on my thinking about life. It was a big impact. They are actually a first rate teaching tool and they fostered good habits and ethical approaches to problems.

I’ve just had the belated experience of being reminded of all that through a film I missed four years ago and just a few days ago, finally watched.

Wonder Woman” with Gal Gadot as the star. Wow, this film is totally unlike the majority of action films and super person movies I’ve seen in recent years. It is not just another noisy, gaudy and violent experience. It is a film with real heart and message. It has a wealth of hidden virtues as well. (Not the least of which is an underlying Christology which I noticed several other reviewers had also commented on.)

The concept of a marvelous, larger than life presence, empowered with super strength and spiritual gifts, who is willing to selflessly risk all for imperfect and flawed humanity, out of a belief in the transcendence of love, is hard to miss. 

There is so much in this film. It leaves you with a sense of faith and confidence in our life that is often beaten to the ground by the relentless day after day fear mongering, politically devised lies and half truths and the eternal triviality of business models and methods hyped and touted to us hour after hour through our all reigning technologies and social platforms.

It seems almost miraculous that a subject from fiction and fantasy could have such an impact on real life. But I totally affirm this.

The film is set during World War One, in itself a departure from previous Super films set no further back than World War two. Through some kind of space warp Diana, the Princess, who was raised by Amazons on the Island of Themyscira, is able to see and save the American soldier, Steve Trevor, (Chris Pine) who has been shot down over the ocean by WW1 German soldiers. Following a short skirmish the arriving German’s are routed by Amazon warriors. After an interlude on the Island, Trevor and the princess team up and return to the war zone where Trevor hopes to defeat the German high command. Diana, on her part, is convinced the Germans are led by her dark nemesis, Ares, the evil God of War who she believes is disguised as Col. Ludendorff. 

Incredible events follow, presenting twists and turns of plot as well as pulse pounding war scenes and character revelations.

Diana, step by step, takes on her role as Goddess incarnate while keeping all her best human traits in perfect balance. Her character continuously sets good examples for the time period she portrays and for our time period right now as we marvel and watch. One feels like applauding when she goes right to the point of issues while those around her try to follow the politics of the moment. She’s like the child in the Emperor’s new clothes, blurting the unspoken but obvious.

We need such honesty, right now, to snap us out of our automaton-like lethargy. Too long controlled news media has been our only horror laden source of “dis-inspiration”.. Get your four year old copies of this film out (or buy new ones) and watch it over and over as the wonderful lessons emerge one after another. It will focus your thoughts and brighten your day. It will also help give simple faith and courage, two of our best qualities, a new lease on life.

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1803, 2021

A Waiting Place

March 18th, 2021|0 Comments

Sometimes a series of memories and connections seem to literally explode with meaning. A sort of atomic fission effect of synchronicities.

It happened for me this week, revolving around the classic children’s author, Dr. Seuss.

Of course we’ve all heard a lot about Dr Seuss lately, his birthday was on March 2nd. And, as it turns out the “Woke” kids are resting from bashing Shakespeare for awhile to go after him. They are deriding him as they point to wartime and other cartoons that they are certain are foremost in the minds of various ethnic groups . (Starting with works close to 90 years old.) I expect it will probably take them years to work their judgemental way up to the modern political cartoons we see constantly depicting famous people, which, in crudity and grotesqueness make the Dr’s cartoons look very benign indeed. It is truly amazing to see how some members of our modern educated youth keep busy during a pandemic. Digging, Digging, Digging, for anything that can even in the smallest way help to bring a little more hate into the world. (Or at least keep stoking what is already here!) It leaves me with sadness, and a sense of guilt.

But to return to my premise. When I first saw the references to Dr Seuss, I remembered a crime mystery film that I have thoroughly enjoyed over the years. It’s title, “Fracture” with Anthony Hopkins and Ryan Gosling. There is a scene in the film where “Willie” Beacham (Gosling’s character), an assistant district attorney, is reading aloud in an attempt to awaken his client, (the attempted murder victim,) who is in a deep coma from a gunshot wound to her head.

The poetry the young attorney is reading to her is from the Dr Seuss book “Oh, The Places You’ll Go.” This great book is often given to students at graduation as an inspiration for their future success in the World. Willie chooses however, mirroring his own turmoil, to read the problematic section dealing with those life confusions which happen when we get off track.
“You will come to a place where the streets are not marked/ Some windows are lighted, but mostly they’re darked /.“Do you dare to stay out?/ Do you dare to go in?/ How much can you lose?/ How much can you win?/ And if you go in, should you go left or right?/ Or right and three quarters, Or maybe ,not quite?/ ”You can get so confused, that you’ll start in a race / down long wiggled roads, at a break necking pace/ Headed, I fear, toward a most useless place/ The Waiting Place… for people just waiting…/ Waiting for a train to go, or a bus to come/ or a plane to go, or the mail to come./or the rain to go,or the phone to ring,/or the snow to snow Or waiting around for a yes or a no../” Or a string of pearls, or a pair of pants/ or a wig with curls, or a second chance..” Willie, (To quote the earlier part of the poem) using the ‘brains in his head” and with the “feet in his shoes.” moves forward in this drama to find his second chance to solve the crime. 

We are all much like Willie right now. We have reached an impasse in our national and global life. A place where all the old qualities of faith, hope and charity would be a considerable help in the sorting out process. Instead of keeping those qualities safe and handy for use, we’ve mislaid most of them. Some we have outright thrown away.

It comes as little surprise that the lack of interest we have shown toward our children’s education comes home to roost with many of the new young eagerly helping those with agendas in the destruction of our history and culture. All of those things are ‘old fashioned’ to a generation raised on video games and internet social networks. Inventing more and more intrusive tech apps is made to seem heroic to such a group. 

The good Dr. however, told us right. The waiting place is just for awhile. A time to take stock and set things to right again. History has taught us this. The guilt we feel for having let things get this bad can be turned to good through bringing about change, lots of change.

“And will you succeed? Yes, you will indeed! (98 and ¾ percent, guaranteed.) You’re off to great places, today is your day. Your mountain is waiting, so get on your way!” We truly must follow that advice. We’ve a mountain of bad decisions and apathy to move out of the way. Time to use our own minds again and get on with the work.

Thank you Dr. Seuss, You left us a priceless heritage of simple and direct truth. Time to enjoy it and share it all over again. Appreciate comments send to

1103, 2021

William Shakespeare vs The “Woke” Culture

March 11th, 2021|0 Comments

I recently read a couple of articles relating to the “Woke” culture and it’s influence in modern classrooms.

Several younger teachers, identifying as “Woke,” have decided that the writings of William Shakespeare should be removed from the curriculum. Their logic suggests that over 300 years ago, Shakespeare, using characters from before and during his own historical time, packed as much racism, sexism, colonialism, and whatever other “isms” into his poetry and plays, as he could muster, apparently just to vex a future “perfect” generation such as the woke ones, consider themselves to be. 

It’s quite an ambitious project for these youngsters to take upon themselves the responsibility of canceling the study of the greatest playwright and poet in English literature.

In rebuttal to these anxious literary surgeons, I will quote just two other witnesses on the subject of “woke” and Shakespeare. One, former president, Barack Obama; two, a man many consider the greatest American poet of all time, Walt Whitman.

Former President, Barack Obama’s statement on the “Woke” culture at his Foundation summit, left no doubt that he was not over impressed by the movement. Obama stated: “The idea of purity and you’re never compromised and you’re always “politically woke” and all that stuff, you should get over that quickly.” He went on, “The World is messy, there are ambiguities. People who do really good things, have flaws. People who you are fighting, love their kids and share certain things with you.” Obama had noted the trend of all this on college campuses and called it a “danger” which is “accelerated by social media.” He noted that, “some young people think that the way to bring about change is “to be as judgmental as possible about other people, and that’s enough.” “Criticising people on social media for doing something wrong gives those critics a sense of self-satisfaction,” he said. “Then I can sit and feel pretty good about myself because, man, you see how woke I was. If all you’re doing is casting stones, you’re probably not going to get that far. That’s easy to do.”

In approaching the attitude of Walt Whitman toward Shakespeare I invoke the adage “The proof of the pudding is in the eating.” Those woke people who are working to expunge the writings of the man loosely considered the greatest playwright and poet in the English Language should perhaps consider his effect on earlier students of his work. My example, Walt Whitman.

Whitman, early on, carried a dog-eared copy of Shakespeare’s sonnets in his pocket so that he could read it “when the mood demanded.” He eventually memorized long passages from the plays, especially Richard II. He ‘spouted’ them on the Broadway stage coaches and in the din of the city streets. As his own poetry and persona as the poet of Democracy developed he feared what he called the ‘feudal’ quality of Shakespeare’s work and knew that would not be filtered into his vision but retained his lifelong love of Shakespeare’s use of words, action , mysticism, and history. His final word on the subject, “If I had not stood before those poems, with uncovered head, fully aware of their colossal grandeur and beauty of form and spirit, I could not have written ‘Leaves of Grass’.

I rest my case.
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403, 2021

Poseidon Adventure, Thinking Back…

March 4th, 2021|0 Comments

I remember when I caught up with the movie “Poseidon,” having watched the Gene Hackman version, probably 20 times over, I wondered what could be done to follow that act.  After watching the new attempt I realized what I should have predicted. It is nearly impossible to follow a classic when you in any way imitate it. “Poseidon” is filled with people and scenes, which wind up appearing to be feeble ghosts of the original production. It would have been wiser to not even try. Likewise, “Titanic” could not be duplicated, any more than “Gone With The Wind” or Doctor Zhivago could be. After getting over being riled up, I went on however, to do some more thinking. Why was all this so emotionally important, why was I so loyal to the great Poseidon original? 

There is something very real and deep in doing a great work on the struggle of life. When we see the daring efforts to survive a seemingly hopeless catastrophe, we imagine bits of ourselves in the characters. 

First we identify with them, and eventually come to admire and love them. Gene Hackman, as the “Renegade Priest” is perfect. He is genuinely Christ-like in his efforts to move his “flock” onward toward salvation. And salvation in a world turned up side down, no less. Like Christ he makes the ultimate sacrifice, but that sacrifice opens the way for the rest to survive. Shelley Winters as the portly grandmother who dies having secured a way through and saving the priest, is also perfect and unique.

These archetypes of human courage become investments to us. It is our own best effort we see in them. If they can make it through, we can make it through. 

And so, in our own modern world, often feeling upside down ourselves, still we grope toward the light. I guess its no wonder we are picky about the presentation of our struggle when shown in symbolic style. We know we have it in us to “go the distance,” and using the courage our heroes have helped give us, we finally return in full measure, by doing our part.

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1802, 2021

The Marshmallow Fluff Story

February 18th, 2021|0 Comments

Geoffrey Jones
Days Gone By

Every couple years I like to pull this story out of my trunk of memories. I had more people stop me on the street and tell me how much they enjoyed it than any other story I’ve written. So, to lighten the atmosphere , one more time.:

One of the stories I tell to my little grandchildren is the following, which has come to be known as “The Marshmallow Fluff Story.”

When my daughter, Rachel, was small, I often prepared her school lunches. A favorite treat for her was the famous “Fluffer Nutter” made of Marshmallow Fluff and peanut butter.

One day I had finished making a lunch for her and with the small tad of Fluff left I made myself a half a sandwich.After eating it I realized how good it was and got the notion I wanted another. “It will only take a minute,” I thought, and I drove down to the local market.

At that time Cambridge, New York, where I lived, only had three small markets. No big ones like “Grand Union” for example. I was certain I would meet with success at the first one I went to…. Wrong. After looking through the whole store I could find no fluff. Finally I asked a clerk, “Where do you keep the Marshmallow Fluff” … The clerk looked at me a little strangely and finally said, “I’m sorry but we’re out of Marshmallow Fluff and the new shipment won’t be in until Thursday.”

“No Fluff” I said, disappointedly, “You could try “McWhorters” I was told by the clerk.

So off I went to McWhorters. I looked awhile before asking, and still could locate no Fluff. Finally I asked the manager, a young man with a crew cut. ” Excuse me ” I said ” Do you have any Marshmallow Fluff in the store?, I can’t find it anywhere.” This manager looked at me a little strangely also, but directed me to the ice cream section. Alas, no fluff there either.

Finally I made it to the last store, my dander up by this time. I would surely find fluff here. Again after a short search I asked the clerk. She also had a strange expression on her face. “Try by the cake supplies,” she said. Sure enough I finally found it! Only two containers left so I bought both. I noticed as I stood in line a woman who had been in the last store, (probably comparison shopping) she was studying me intently as I checked out. The check-out person also seemed curiously looking at me.

Getting in my car I drove home happily. My stubborness had paid off ! But then . . . as I was turning off my car in my driveway I happened to look at myself in the rear-view mirror. And there, at both corners of my mouth, were small daubs of marshmallow fluff, left from the half sandwich I had eaten at the beginning of this story. . .

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1102, 2021


February 11th, 2021|0 Comments

Geoffrey Jones
Days Gone By

We still hear a great deal of reference to learning in our society, but when it comes to the actuality of method a lot has changed.

It was a given for years and years that much of our ongoing life learning (besides personal experience) came from books, (or newspapers with impartial content). It was so obvious no one really thought about it. We learned good reading, studying and researching habits from our parents and teachers. We had good, solid dictionaries and encyclopedias for general reference. Usually at least a small personal library and beyond that the local public library and for serious research, access to the state or local college library.

It was not surprising most people were knowledgeable on a wide range of subjects.

This was, of course before the tech revolution of the last 30 years. The tech revolution came into our lives like a thief in the night and with pretty much the same intention. The thievery was enacted very effectively.

We have been robbed of our pleasure in learning from books, our individuality in our personal learning and growing process, as well as our ability to make decisions based on that unique personal knowledge that was such a powerful feature of our lives.

Now we look down at the phone or over at the computer screen. For relaxation, instead of reading a book, we watch the much larger television screen.

From all those vantage points the voices speak to us. A common statement made all day long is “Here is what you need to know…” most everything we “need to know” is prompted either by a political agenda or a corporate, money-making agenda. People we are not supposed to like are referred to as people who have “baseless” arguments in their favor. The voice does not explain why they are baseless. It only speaks as an omnipotent force we must obey.

We are told medical products are good for us and listen to beautiful music and watch outdoor scenes of waterfalls and sunrises while in the background in a low voice the possible side effects of such potions are read off. “Heart failure, instant death syndrome, difficulty breathing,” etc. etc.

Sometimes a “news” program will play for a bit and we will be told about, for example, an old Amish man who was put in prison for selling a healthy salve because he said it was healthy on the container. (We should have realized by this time that unless the small print on a product is filled with horrific side effects it’s not worth buying!)

Likewise the “side effects” of the tech products we use are equally horrific when we use a magnifying glass and read them. They tell us that by using the product we have automatically agreed that our life is an open book and the companies involved have henceforward free use of all our personal information to be harvested and sold as they please.

When a large social tech company admitted that they had, without the customers knowledge, manipulated them in a Pavlov dog sort of experiment to see how gullible they might be to purposeful leading and false information slanting, the company spokesman felt no apology should actually have been necessary as it was all covered in the terms of service they had agreed to.

This is a big subject but in summation, I refer back to my opening on the subject of books and learning. Now the majority of reading that goes on is simply the contents of the internet news. (Slanted information, ads made to resemble news, and directions on how we should act and live, from unknown sources.) That’s it. Ray Bradbury once said “You don’t have to burn books to destroy a culture, just get people to stop reading them,.”

I first thought of the word “Deprogramming” as a title for this but decided it sounded too much like a tech term so changed it to “unlearning.” There is a lot we have to unlearn if we are to reclaim our individuality and focus. And there’s no time like the present.

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402, 2021

Charging for the Sun

February 4th, 2021|0 Comments

( First published in 2015)

Geoffrey Jones
Days Gone By

In  earlier times we sometimes used to joke about human greed. One such aside was “He’s so  greedy that he’d charge for the sun if he could find a way to shut out the rays.”

A lot of things are happening all around us so quickly that sometimes I miss developments and then finally catch up with them all at once. One such development I missed for awhile is the GMO. (genetically modified organism.) GMO seeds are seeds that have been modified in a laboratory. Their genetic makeup has been altered. Owners copyright or trademark these versions and therefore “own them.” It is argued that they produce very bountiful crops for one season, then the farmer, because he has had to buy these seeds by contract, must destroy any remaining seeds and refrain from using the seeds from the plant itself. Someone else owns the seeds, even after purchase and assumes control and manipulation of the crop to this extent (which is a large extent).

Some published findings on GMO plants show that they tend to mutate further and sometimes create what look like dangerous results. Others that have been reported are: “Rodents fed GM corn showed ‘immune system responses and increased toxicity.'” The stomach lining of rats fed GM potatoes showed increased cell growth, a condition that can cause cancer. Mice eating GM corn had fewer and smaller babies. More than half the babies of mother rats fed GM soy died within three weeks and were smaller than usual. There are a variety of other problems , which, since I often look for a spiritual side to things, I personally ascribe this to the old concept of Human Greed (not to mention other agendas). Things that are wrong bring wrong results. It is ironic that some of the people who back and invest in GMO foods make claims of being humanitarian in helping the poorer people of the world have access to these products. The actual results of these products in use seems pretty iffy (and now, five years after I originally published this article the same crew are experimenting with actual animal cell meat products in laboratories!).  (Frankenburger, anyone?)

Some have suggested these do-gooders might have a darker agenda, that perhaps in the world they live in the poor and elderly members of society are not held to be of much more value than homeless street animals. Perhaps the phrase “Put them out of their misery” seems a humane approach in the eyes of such people. The entire middle-class, as well as the poor are rapidly being exposed to these creations.

One thing I know… I’d like to be told well in advance by the Congress or whoever about any purposeful efforts to tamper with nature and the natural order of things, much less the foisting of such questionable inventions on uninformed people. No matter how wealthy people may become, they best not equate that with “Being God.”           

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2101, 2021

The Emperor’s New Software

January 21st, 2021|0 Comments

Geoffrey Jones
Days Gone By

I’ve always suspected that the little boy in the Emperor’s new clothes was some distant kin of mine.

That little boy had no compunction at all about pointing out the truth of the emperor’s nakedness. The Emperor, of course, had been the victim of both the swindlers who sold him the invisible robe and his own vanity in pretending that he could see it.

As we’re being duped into believing that we are full scale into the “Digital Age” because of the reckless advances in technology in recent years… Advances way out distancing our ethical and moral capability to handle them.

Ray Bradbury pointed out to me years before all this came about a poem he had written called “The Machines beyond Shylock.” “They (the machines) are but a dumb show, Stuff idiot in, And the Moron light you’ll know. Stuff right, Get right, Stuff Rot, Get rot, for no more power lies here, than man himself has got. “

Well we’ve been stuffing rot like it was going out of style and we have all sorts of results to show for it. A while back a large public library destroyed 250,000 books without donating them to a “friends of the library” sale or anything else. When asked why by horrified patrons they said it was their way of preparing for the “Digital Age.”

Technology has given us GMO crops that, reputedly, damage our health, the environment and infect local organic plants. We have legal shielding for these unethical business people. We have secret surveillance programs that stomp on our Constitutional rights. The perpetrators of these programs using the argument that the programs became so large they didn’t even know what they were doing (so large at taxpayer’s expense). And now, by stealth, these same kind of people attempted to take over the education of our children at the most impressionable ages, teaching them that it no longer matters if they know how to write, and hard cover books, and much of our history are a thing of the past, and of no importance to the modern world. All in the name of the “Digital Age.”

A few years back a California program provided school children with a billion dollars’ worth of I-Pads to advance them into the digital age. Shortly after the students began to dismantle the firewalls and use the tablets for Face Book, YouTube and Gaming.

It’s a sort of poetic justice that the very things that have been used to “hook” us on computers prove at least a temporary downfall to other efforts at mass control. This is certainly food for thought.

Those are just a few examples of where our technology has brought us!

Every few weeks I go spend time near Amish and Mennonites so that I can remind myself how real and healthy living really looks. No planned obsolescence here. No computer voices constantly leading off with “This is what you need to know.” No cars that go out of style, no computers that are obsolete nearly as soon as they’re built (so that creative writing, books and other records are subject to loss, and so that the environment constantly suffers from the needless selling and re-selling of updated models just to keep the companies flush with wealth and wealth is the only thing these hucksters can boast of with accuracy. And wealth at such a price!).

No folks, the Emperor is Naked, his promises are lies. He does not even want to share the smallest space with the customs that have seen us safe for thousands of years. He won’t be content until we have no books, no post office, and no ability to write or understand history and literature as we have in the past. It’s his way or the highway. He wants it all. The Emperor is naked. If good is to come out of the “Digital Age” we need to get on with stuffing right, not rot. And see what can be salvaged from the mess greed has created.

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1401, 2021

Stone Quarries

January 14th, 2021|0 Comments

by Geoffrey Jones


Not long ago I overheard the manager of our local Salvation army store telling a customer about his pleasure as a youth exploring a stone quarry.

When I was a kid the only thing I looked forward to more than the Saturday matinee was a hike to the stone Quarry.

A hike to the stone Quarry, for me, was like a trip to the dinosaur age. The fact that it was loaded with fossils helped that fantasy. Every chunk of crinoid and trilobite laden rock was another time travel ticket. Also there were rumors of gold deposits. I could easily imagine finding a stone laced with pure gold.

Sometimes quarry trips were group endeavors. A little group of friends, not unlike the gang in “Stand By Me” would meet, early if possible, and carrying some water in a mayonnaise jar and a few peanut butter sandwiches we’d be off for the hike.

It was almost “Cloak and Dagger” such an expedition. We would feel self important, like prospectors, or archaeologists. Our talk was usually serious in nature, loaded with as many recollections of previous acts of adventure as we could muster.

At the quarry itself was not unlike an astronaut’s moon or Mars landing. There was an almost sacred quality to the site, removed as it was from everyday life. We always moved slowly, savoring the richness and variety of the jagged terrain. If we had small picks or scoops we would begin a search for the fossils or mystery minerals we knew abounded.

Time stood still, while we were there, and finally as the day waned, we would make our way homeward, lunch bag now filled with our rocky hoard of finds.

I’m glad I listened in on that conversation. It reminded me once again just how much pleasure is here in this life in the simplest and most overlooked places..

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701, 2021

Extraordinary Popular Delusions and the Madness of Crowds

January 7th, 2021|0 Comments

by Geoffrey Jones

Classic authors in our English language have come up with some really splendid titles for their works, and the above is a good example. The original title was even longer as it was prefaced with the words “A Journal of..” Charles Mackay, Scotch jounalist and songwriter compiled the work in 1841.

What I like best about Mackay’s collection is that I can cite it without being accused of loading the deck against the usual stacking deck of our times that I seek to make “transparent.” (It’s much too old and classic to be considered in that way.)
Mackay illustrates fads and economic get rich schemes from over the ages. He shows frauds like the South Sea Bubble and shows how again and again people have believed in and invested in ideas that were hoked up fakes  from the get go.
Now to bring ourselves forward, imagine you had invented the most effective machine in the world for beaming out messages to the populace.  You could begin and continue a program of mass broadcasting  at the flip of a switch. Let’s for fun call it “The Wublee Machine.” Let’s  suppose what might happen with the “Wublee machine” if Mr. Wublee were a good spirited seeker after truth, anxious for the good of mankind. Such a machine might disseminate powerful lessons from the fruit of our world’s history, both historical and spiritual.  But what if……..?
What if Mr. Wublee and his partners are garden variety self-serving sociopaths. What then?

He would probably think to himself, “Wow, this is great, my machine could be the greatest vehicle for mass hypnosis ever seen. I could tell things to people and they would believe them, simply because I tell them to believe them. Not only will I become ridiculously wealthy but I can control the thinking of millions and aim it all toward my own aggrandizement.”

“Now let’s see… he continues, “What might hinder my scheme..”   “I know, 9,000 years of recorded history and art could throw a slight crimp in things, but hey, power is on my side…”   “I’ll simply use my machine to beam out the idea that my 20 years of huckstering my products out does the whole of history and it’s spiritual growth.” “Ambitious plan you say? Hey nothing is beyond my program for personal success.”  “I have to laugh” (he continues),  people will all walk around like gullible Lil Abners saying, “We must realize that the Wublee Machine Age has changed all of history. There is nothing else now and we have no choice but to accept it” ….”and where will they have gotten this concept? From the Wublee Machine!.”  (Mr. Wublee would then laugh and  walk off to make another huge deposit into the Bank he owns.
His next scheme, to make gifts of Wublee machines to all the schools and invent a system for the children to study “The Common Wublee” approach to the core of acceptable Wublee truth, (or words to that effect.)
My little story is all fictional, of course. Following a train of ideas sparked by Mr. Mackay’s 1841 book. Any resemblance to our times is “purely historical.”
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3112, 2020

What the Chief Said

December 31st, 2020|0 Comments

by Geoffrey Jones

NOTE: (I just got through reading another piece of political correctness about the Cleveland Indians renaming project and decided it would be a good thing to reprint this column for any who missed it the first time, years ago.)

Awhile back an old friend of mine asked me my opinion on the matter of referring to Native Americans as “Indians.” She was confident that a native American would be deeply insulted by this term. Native Americans want to be referred to as “Native Americans ” she said. I answered “Well I’ll tell you what the chief had to say ‘(I was referring to a friend from earlier in my life, David Honyoust, a war chief of the Oneida nation.)

My father and I, as historians, had “fought” side by side, with David and American Indians from all across New York state to save an early burial site from being used for road fill. The effort was a victory and the site’s owner made note in the deed to the property that it was never to be touched. The memory I have of David however that applies to my discussion, was about the name of a nearby school team. It was called the Cambridge Indians.

Some local reporters asked David if he wasn’t offended by the team being so named. “No, said David, in fact I look on it as an honor. When I watch the games and cheer for the team, I feel quite moved knowing that our team is named “The Indians.”

Recently I read the account of a professor who took offense at the ads for the Walt Disney produced animated film depicting Pocahontas and Captain John Smith. She found the film idea “sexist” and “racist,” her argument was that it suggested that a native American girl might not be satisfied with a man from her own village but would be excited over an Englishman like Capt. Smith.

Well my answer to this would be, that was up to Pocahontas wasn’t it? To Pocahontas Capt. Smith would have been like a modern day astronaut. Many modern young girls are taken with astronauts and other celebrities and more than happy at the thought of a relationship with such a one. Pocahontas was a celebrity herself. The morning internet news is filled with such accounts. Modern debunking historians have sneered at the story as being a lie on Smith’s part. “After all he didn’t mention Pocahontas saving his life in his first accounts, only in his 1623 book.” Not bothering with original sources they overlook the fact that Smith’s first accounts were sent to England by a trading company to help interest new settlers for this continent. Telling his experience of being nearly crushed to death would hardly have helped that cause. It was also known that the trading company tailored his early published comments for that very reason.

Other modern comments intended to steer us away from the accounts of those who were actually there are “Pocahontas was only 12 years old at the time. No way there could have been a serious relationship between them.” Again actually understanding history in its own context helps greatly. The age of marriage for young native American girls then was between 12 and 15. In England 12 was also considered an acceptable age for young women to enter into courtship. I suggest watching the great, more recent film “The New World;” it follows original sources very well and is, I believe, a close approximation of what really happened.

An article in “The Atlantic” published helps a lot in explaining these efforts to actually change history to please modern whims. It is called “The Coddling of The American Mind.” It goes in depth into how such modern phenomena as “micro aggressions,” “negative filtering,” “blaming,” etc. are leading to an educational system which literally serves to infantilize students right at the point they are preparing to enter the real world. Even the accepted debate program is challenged by those increasingly thin skinned folks who find ethnic and sexist slurs in every corner. Comedians like Chris Rock are no longer happy about performing in front of such students. Imagine what Don Rickles would have experienced!

My own thought would be in keeping with the old Chinese I-Ching saying, “One should let many things pass without being duped.” We are all human beings with both good and bad qualities, hopefully we feature the good. The Story of Pocahontas and John Smith is some of the good of history, it shows more of how things should have gone during that period. Trying to turn it into something ugly is a loss for everyone. Our study of life and history must always understand this. We study the bad of history along with the good, but take it as it actually happened. Elsewise we become “dumbed down” in just one more way. We have enough to deal with in that respect as it is. Time to toughen up again. Life as it is is a great gift, in scorning the wrongs we still have to honor the rights. We’re not here to give up, but as William Faulkner said…”to prevail.”

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2412, 2020

The House with the Golden Windows

December 24th, 2020|0 Comments

Laura E. Richards, who grew up during the Civil War period, penned a story “The Golden Windows.” It has all the sound of a traditional folk tale and may have been one. (It became one after Laura wrote it out, at any rate.)  A friend told a version of it recently that I like very much. I’m passing it on to you during this magical season.
     A young boy lived in a house across the valley from another house, and each morning when the sun rose behind his own home, he could see the “windows made of gold” on the house across the valley. His amazement soon turned into unshakable desire, until one day his father told him to take a day off from his usual farm work and go and actually see the golden windowed house for himself.
He set out on a quest to find these windows of gold. He travelled all day, down trails and up trails, over rough terrain and as he arrived at the cottage across the valley, the sun was just setting behind the other house. To his great disappointment, he discovered the windows of the house were simply windows of glass, and not of the gold he had perceived all this time. Sadly, he turned to gaze back toward his own home, and to his amazement, saw that his own windows gleamed of gold in the sunset. The lesson: which the father bestowed on his son was: “Everything we desire and want is right where we are — we just need to recognize it all for what it truly is. We should always be grateful for the blessings we already have.”
These are difficult times for ourselves and our families, but the old truths still abound if we look for them. We need to mine the gold in our own lives and keep it at the front of our thoughts as we face each day.
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1012, 2020


December 10th, 2020|0 Comments

by Geoffrey Jones

Sometimes the most simple motif can contain the most stark and terrifying truths. 

It was my pleasure, as a youngster, to live near and see several times the remarkable writer Shirley Jackson. Shirley lived in North Bennington Vermont, (not far from the North Bennington Post Office).

Shirley is well known for having written  the original for “The Haunting of Hill House.” Her award winning novel spawned at least two feature films. It is considered by some to be the greatest ghost story ever written.

Her short story “the Lottery” created a sensation when it was first published in the New Yorker magazine. It depicts a small New England town where an ancient ceremony is carried out every year. The plain folks narrative of a Norman Rockwell kind of place is dispelled in the last scenes where it is revealed that the ceremonial lottery simply chooses a member of the community to be stoned to death.

The horror in the film “Circle” starts at once. A group of 50 people awake from a sort of trance and find themselves on a strange electronic circle facing inward. (The circle resembles those Simon games we bought for our kids some years back.) Every couple of minutes someone in the circle is executed as if by a lightning bolt. Rather quickly the people in the circle begin arguing about how to control the executions, thinking they can help direct the fatal results toward the elderly, minorities, the poor and other’s deemed less desirable or deserving than those judging.

A pregnant woman and a young child give them momentary pause, but only momentary. The device however, plays no favorites, despite the group’s increasingly selfish efforts, person after person of all types and beliefs are zapped away. The executions, very Democratically, include all.

Some folks reviewing this film think it is about the pointlessness of modern politics. I can see that in part but I’m afraid I hark back, once again, to Dr Zimbardo and his “Lucifer Effect.” We contain these selfish and evil qualities and do not have to look outward to “The enemy” to find them. Dr Zimbardo, Shirley Jackson and the writers of “the Circle” all keep the same problem in the forefront. We have to take hold of ourselves and not allow the trivial and mean to rule our psyches. We must fan the flame of good not of evil. Only then can  we truly “Overcome.”                       

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312, 2020


December 3rd, 2020|0 Comments

by Geoffrey Jones

Mentoring is a process as old as thought.

There were probably cave people who mentored the cave children with better ways of climbing trees or throwing spears at woolly mammoths. 

It can be done quietly or in some cases with gusto. The bottom line is that it works and it enriches life. 

We seldom hear much about great mentors but we hear plenty about those who were mentored.

A man named Ferdinand Earle mentored the great poetess Edna St Vincent Millay. He mentored her by snatching her great poem “Renascence” back out of the waste-basket where the other editor of ” The Lyric Year” had thrown it. “Really very well written,” said Ferdinand, and a career was launched.

When Ralph Waldo Emerson sent an excited letter to the fledgling poet Walt Whitman, after reading his little self-published edition of “Leaves of Grass” saying “I greet you at the beginning of a great career…. I find it the most extraordinary piece of wit and wisdom America has yet contributed;” He little expected Whitman to turn around and publish it in gold letters on the back of the second edition. But, after all Emerson was right in his appraisal and Whitman right in moving the work forward, self serving as it may have seemed. Emerson became a mentor in spite of himself.

Likewise Emerson mentored Henry Thoreau. When Emerson found Henry in the town jail for acting out some of his beliefs in “Civil Disobedience,” Emerson asked “Henry ..why are you here?” Thoreau’s answer was “Waldo, why are you not here?” (A saucy answer from one about to be bailed out.) Emerson was long suffering in the mentoring department.

We discovered a poem years ago by a member of the Archbishop Harcourt family. It was written to Princess Victoria when she was a teenager envisioning her whole career. It proved uncannily accurate in showing her future. Her other great mentor was Lord Melbourne, a holdover from the romantic period who was able to slake her thirst for knowledge of that historic earlier age. 

I wouldn’t be surprised to find many hidden mentors in the published lives of all the greats. It seems to go with the territory. It puts history in a much broader context, which is always exciting.

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1911, 2020

Omega Man Charlton Heston

November 19th, 2020|0 Comments

by Geoffrey Jones
I watched a film which originally was screened way back in 1971, titled “Omega Man” starring Charlton Heston. It was the second of three screen adaptations of Richard Matheson’s novel “I am Legend/”   It appeared close to the time that Heston’s other dystopian roles, Planet of the Apes and Soylent green, appeared.
Omega Man tells the story of Dr. Robert Neville, Survivor of a global plague caused by modern technology and war. Nevelle lives in a fortified building in the remains of Los Angeles, California.

Heston’s character appears to be, as the movie opens, the only normal person left on Earth. He shares the city with a group of vampire-like mutants who have formed an angry cult bent on destroying all remnants of the former society including Neville.

The mutants can only range about by night. After Neville’s efforts to treat one of them with experimental vaccines meets with great resistance, and they continue to hate him,  he is forced to fight back and is at constant war with them using a machine gun to drive them back as they attempt to burn him out of his apartment.
One day, while he is wandering the city, Neville meets  a woman who is largely free of the illness. He forms a relationship with her and she introduces him to a small group of survivors who have delayed the effects of the virus by hiding in the country. Neville suspects that his blood has become a kind of vaccine-serum and uses it to treat a member of the survivors who is growing ill. Finally Neville is mortally wounded by a mutant but lives long enough to pass a vial of his blood serum to a survivor who leaves to use it to cure the others remaining, thereby the start of a new, better world is implied and begun. (I find in the film  an underlying Christian Symbolism which should be seen to be appreciated.)
Charlton Heston was no less epic in his real life than in the roles he played so well. He was considered a hero for liberalism in the sixties when he marched with Martin Luther King and considered a hero for conservatism in the nineties when, as the head of the NRA, he fought to preserve our second amendment rights.
Rather than as  liberal or conservative though, Heston will be remembered as  a constant seeker after truth and someone trying his best to help preserve the core American values fought for by our founders. He well deserves the honors history has bestowed on him.
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1911, 2020


November 19th, 2020|0 Comments

by Geoffrey Jones

Recently I stopped to visit with two of my neighbor friends. We began talking about life in general and one friend mused on the concept of gratitude. Talked about how it had come to him one day how important a thing it is to remember all the good he has experienced.

What a true thought.

Not only is it a happy memory but it powers us up just remembering it. It was a good evening to be thinking along these lines, warm enough to sit in the yard for a change in our shirtsleeves and drink a cold drink and reflect on things.

We humans (one of the other topics we touched on) have that gift for reflection that the animals do not. They work from instinct, we from thought. Lots more variables for us humans.

My uncle taught himself the habit of making notes so that he would be sure to remember important things he had to accomplish during the day. It would be a great idea, nowadays to remember things like gratitude for those milestone blessings that dot our life history. Only too often we get mired in negativity and let all that slip away. We need constant booster shots of gratitude to keep us moving at a healthy pace.

The country old timers didn’t need as much help as we do keeping happy and content. Life was so simply good that gratitude was a daily experience. Every week the local church would hold a social or Grange picnic and the end of the day left a person looking forward, expectantly, to the week ahead. People weren’t going around jealous and rancorous, always worrying that someone else might be getting a better break in life. At that time  everyone was a part of the same general experience, and it was a good experience. Neighbors took the time to help each other. People were close to the land and much closer to God.

I’m grateful just thinking about it!

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511, 2020

Shall Not Perish From The Earth

November 5th, 2020|0 Comments


by Geoffrey Jones

Walt Whitman, sometimes called “The Good Grey Poet,” wrote two of the best known poems about President Lincoln we have in our schoolbooks (at least I hope we still have them in our schoolbooks). The poems are “O Captain My Captain” and “When Lilacs last in the dooryard bloomed.” In a lesser known poem named “A song for occupations” Whitman summed up our relationship to government in a free democratic country.

“The President is there in the White House for you, it is not you who
are here for him,
The Secretaries act in their bureaus for you, not you here for them,
The Congress convenes every Twelfth-month for you,
Laws, courts, the forming of States, the charters of cities, the
going and coming of commerce and malls, are all for you.”

His Hero, Abraham Lincoln had this way of putting it. “Government of the people, by the people, for the people, shall not perish from the earth.”
 Some very great men and women  have extolled the virtue of American Freedom. The founding Fathers wrote The Bill of Rights and our Constitution with all this in mind.  The Government is “Of the people…” That’s all of us folks.  At this time, of all times, we need to remember that.

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2210, 2020

Miss Peregrines Home for Peculiar Children

October 22nd, 2020|0 Comments

by Geoffrey Jones

“In the world we have evolved into Truth and Culture are having to hide in the forests and bushes to survive, but they will occasionally jump out and yell BOO!!”

I had that experience watching the film, “Miss Peregrine’s Home for peculiar Children.” What a wonderful dreamlike series of messages this artful film contains. The film is directed by Tim Burton, story is by Ransom Riggs, adapted by Jane Goldman to film.

In talking about his work the author told of how, as he wrote the story, he found more and more old collectible photographs and the pictures influenced where he wanted to go with the story, sometimes it was like a kind of puzzle where only he could understand all the pieces.

Those are Ransom Riggs’ own thoughts on some of the processes that went into the creation of his wonderful tale. He had been intrigued by photographic art and had been collecting photographs for years. Out of those images, and more that he found, he slowly crafted the wonderful book upon which this film is based (and he used the pictures to illustrate it).

The film tells the story of a grandfather, Abe Portman, and his grandson, Jake, who was raised on the fantastic stories of his grandfather, set during the second World War period on a Welsh Island. There a group of unique children are being hidden in an orphanage run by a Miss Peregrine. This is a story that tells us of magic and monsters, of the battle of good and evil, and of a fantastic fantasy world juxtaposed against a fantastic real world. Like Ray Bradbury’s work, the mythic aspects of all this are grounded in the constant battles of real life, magic names and characters like “The Hollowgasts (Holocausts) and the evil Malthus (same name as the person who introduced the concept of over population, which led to the eugenics movement), the underlying messages here are dark indeed. The positive message, however which underlies everything is that it’s good to be individual and unique as are all the “peculiar “ children with their distinct gifts, and it is through these wonderful abilities that they move to overcome the evil powers that are set against them.

In an age in which most political and technological movements are slowly relieving us of our individuality (not to mention our freedom) we, more than ever, need well crafted books and films that carry such powerful messages. Messages that encourage our recognition of our self worth, and messages that encourage us to have the courage of the hero of the classic film “Network” to shout out “I’m not going to take this, anymore!” and get back on the path dictated by our individual conscience.

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1510, 2020

Four Hoof Drive

October 15th, 2020|0 Comments

by Geoffrey Jones

I seldom have a good clear chance to remember what a northern snowstorm is like. A few years back, I remembered.

Making one of my off and on visits to Kentucky and Amish Country, nature, it seems, chose to pick that week for a grand weather demonstration. I was with my friends on a back road in a well wooded area when the storm hit. None of us thought to move any vehicles out to the end of the long lane that leads back to this mini-farm, or even turn them facing out…. big mistake.

The snow began to collect almost at once. Before we knew it six or seven inches had fallen and blanketed everything in sight. More was to follow!

The night dropped to well below zero.

 Kentucky and Tennessee are not usually well prepared for such an onslaught and that proved very true this week. It was well over a day before any sort of plow went over the secondary road that leads to town. The snow was blowing and drifting even after being plowed and it wasn’t long before things were as slippery as ever.

With help from a neighbor, we managed to get one truck as far as the secondary road and a family member who commutes took it to work, only to wind up in the ditch on his way home. A friend with a four wheel drive truck helped him get out only to wind up in a ditch himself the following day!

All the while we were experiencing problem after problem, the Amish continued life as usual. They relied on four hoof drive rather than four wheel drive. They had plows that the horse (or horses) pulled like garden plows to clear their driveways. I managed to get a shot of this project at a neighbor’s farm and it illustrates this column. 

All this revealed for me again, how fragile our electric dependent tech is when facing the hazards of nature. During the temporary loss of electric power most products collapse like a house of cards. Propane gas and wood would keep us warm during that outage. The Amish did well without even propane. 

We need to keep remembering where we came from. It can be a life saver!    

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810, 2020

“Poor Teddy”

October 8th, 2020|0 Comments

by Geoffrey Jones, Days Gone By

I suspect most families have stories about notable pets who were part of the family experience over the years. My parents once had a german shepherd with the name “Teddy.” I still remember him for his good nature and the protective quality children sense in a pet and watchdog.

One day Teddy managed to get hurt someway. Not seriously but something on the order of getting his tale pinched in a door. He whined and complained and then lay with his head down.

My parents commiserated with Teddy saying “poor Teddy, poor Teddy“ a few times and at that Teddy gave a woeful look and began to whine all over again. My parents repeated the sympathy a couple more times and each time Teddy would whine. This was, in spite of Teddy’s temporary plight, somewhat amusing.

A week or so passed and life went on as usual when one morning as my parents enjoyed their breakfast coffee my father remembered the incident and looking over at Teddy with a smile said “Poor Teddy, Poor Teddy,” and no sooner than he finished Teddy put his head down and whined just as he had before. 

My parents were struck by the human like response on Teddy’s part and kept the knowledge of it. I still remember it even now and at intervals will sometimes say “poor Teddy” nostalgically to myself.

Just lately I began thinking of that memory in a new way. After reading the morning tech beamed news I am reminded of it often, though not in the benign way in which I remember Teddy’s story.

To give a somewhat generic description of the comparison and psychology of this, suppose one should publish a story about the potato famines in the 17 and 1800s and how the farmers suffered both from hunger as well as oppression. Or perhaps any of the myriad groups of people who have been victims over the thousands of years of our recorded history. Today, in our free country the main problem we are faced with is remembering we have that freedom and keeping our political leaders on their toes to remember it too (and this IS a problem). Nonetheless in spite of that fact the news will usually slant stories toward some of the descendants of the varying sufferers throughout history and remind them how hurt their ancestors were in the distant past. While interestingly enough, these same “poor Teddy” news voices besmirch the brave efforts of the heroes and patriots of the past who risked everything to right those wrongs, and left constitutional laws in place to keep them righted. We should write that part of history out they feel, or paint those fighters for freedom as liars and cheats.

It would be something like someone telling Teddy, “Poor Teddy though your tail is not pinched right now it hurt a lot when it was! And though you need to learn to recognize the dangers of crossing the busy highway which has sprung up outside, we’ll still keep the past foremost in your mind.”

Thus by focusing his attention on past woes he might well neglect noticing current dangers, and get killed by a speeding truck carrying GMO produce. Or perhaps a cargo van loaded with vaccines heading to a sequestered testing compound at “warp speed.”

We are a lot like Teddy and the people who play on our weakness don’t really have our well being at heart. They want to misdirect us away from what is going on now to harm us by pointing to the pains of the past and distant past.( Knowing we will grieve about those and forget the present.)

Well, unlike Teddy, we can reflect a bit and come back for a second look, at our trainers and the world around us they are creating . Hmmmmmm I had a feeling things weren’t quite right. Time to put our often misdirected energy to work where it will really count is my thought. Appreciate comments

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110, 2020

The Original Alice Story

October 1st, 2020|0 Comments

by Geoffrey Jones, Days Gone By

The rendition of “Alice in Wonderland” starring Mia Wasikowska as Alice with the Mad Hatter, The Red Queen and all the other characters, was attended in large numbers a decade ago. Like ‘Avatar’ this  Alice partakes of a great deal of computer effects. It is based on a combination of Alice in Wonderland and the later “Through the Looking Glass.”

It’s interesting to consider the actual  story of how “Alice in Wonderland” first was created. It all goes back to England in the eighteen sixties.
The writer who eventually took the name “Lewis Carroll” was actually a bookish clergyman and mathematician named Charles Lutwidge Dodgson.

Henry Liddell was Dean of Christ Church Oxford at that time and Dodgson taught there. As a friend of the Liddell family he and other friends would sometimes take boat rides along the Thames river. The deans daughter, Alice Liddell, would enjoy these rides and begged Dodgson to tell the children stories.

Out of the fanciful stories the world of Wonderland slowly emerged. When the group would stop and picnic at Nuneham, the old estate of the Archbishop Harcourt, the lovely Nuneham woods would serve as background for the storytelling.

Alice was so pleased with the stories that she finally asked Dodgson to write them down and he created a hand illustrated version of them called “Alice’s Adventures Underground.”

In 1865 the actual Alice In Wonderland book was first printed. It has never gone out of print to this day.

Regarding another classic, Ray Bolger, who played the scarecrow in the Wizard of OZ in an interview years after the movie appeared, commented that when his group began filming the screen version, no one had any idea the production would become a legend. Everyone thought it would be just another typical 1930s movie. Rev. Dodgson probably also felt surprise at the vast success of his stories.

Imagination is a wonderful thing, and it’s always finding some brand new way to surprise us.

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2409, 2020

Lifes Page Markers

September 24th, 2020|0 Comments

Days Gone By

by Geoffrey Jones

Everyone has used page markers at one time or another. They are the slips of paper we place in books to mark quotations or ideas that are our particular favorites or are otherwise important to us. They also can mark the spot we leave off in a story.

In many ways we mark our life with similar markers. Everyone who was around when John Kennedy was shot remembers what he or she was doing when the news came. I remember I was going to be in a masquerade party and was trying on my mask. My father came walking in and said “The president has been shot!…” That marker has been in place ever since.

Page markers of many kinds continue on through life. Discovering a favorite author or book is big on my list. I still remember staying up all night reading “The Martian Chronicles” when I discovered Ray Bradbury. In music memories, I remember how amazing Bob Dylan was when I first heard his off beat voice. And I remember how, after I had gotten used to his sound how interesting his complex lyrics proved to be. The first time seeing a great movie, like “Gone With The Wind” or “Titanic” is a fine example. All those emotions we felt on the first seeing made that a great day. 

The day we met our wife or husband. The day our child was born. The day we met our best friend. Each and every one has its own special marker. 

When I think about it our book of life is bulging with these markers. And each and every one is worth returning to at intervals, with appreciation for what we have learned and gratefulness for all of our blessings.!

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1709, 2020

Johnson Smith and the Honor Company

September 17th, 2020|0 Comments

I got to thinking about all the fun I used to have reading the Johnson Smith catalogs when I was a kid. Another similar business was called “The Honor Company.” They advertised in Boys Life and Science and Mechanics. Reading those ads  was one of those things you had to experience to understand. Some things are  just like that.
Johnson Smith came into being in 1914, but some of the pictures in the old catalogs looked like they came from the 1850s. Great stuff. Scary and awesome. You could order things like “The Big Entertainer”  for a quarter (The Big Entertainer was a re-print of an old book filled with jokes, cartoons and odd information like Little Willies Jokes). It looked like it might have originally been published in the 1880s. Lots of old woodcut illustrations.
Joke items abounded; dribble glass, fake ink stain, fake broken mirror, sneezing powder, itching powder, fake black eye, cigarette loads, (Bang).
Incredible concepts like “Build your own tank, build your own Hopalong Cassidy clubhouse etc etc. I ordered the clubhouse, it was printed paper you glued onto a box. But hey, no matter what I ordered I loved it!  The anticipation of the arrival of the package was what it was all about.
If kids these days could re-live that I guarantee it would mean the same thing to them it meant to me. Fun, imaginative fun. The anticipation of the impossible dream arriving in the morning mail. It was one of the great enjoyments of my life. I never outgrew the excitement of that thought. 

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1409, 2020

The Presumptive Close

September 14th, 2020|0 Comments

You don’t see door to door or traveling salesmen much these days. But one method they used, a rather unsavory one, not only survives, but is downright flourishing. It was called “The Presumptive close.”

The method worked like this: After the salesman had given his whole spiel on his product and while the customer was still in a slightly confused state he would open his sales book and begin closing the sale by starting to write while saying “and will you want two cases of these today?” At least half the time the customer would buy thinking they had already somehow agreed to do so. The effect usually never wore off or at least lasted several hours. (Meanwhile the salesman had happily cashed his check or stashed his cash and was on his way to more homes.) Get it?

Now to illustrate what I mean about this method being alive and well we don’t have far to look.

Every day in our morning computer internet feed we are barraged with news items and “sponsored” ads which give us information slanted with the same presumptive close method. One example out of many goes something like this: “Now that the age of AI is here we have no choice but to accept that soon our brains will be melded with machine intelligence in order to further increase our connectedness to the forces of necessary change. We must welcome this since it is inevitable.” (“How many cases shall we write you down for?”)

Every day of our lives such “Presumptive” messages are beamed to us. We begin to walk around like the robots the postings predict, mouthing the silly words over and over until, in our tech infused world, they seem true.

But they aren’t…….

We’re still inwardly the same free agents we were centuries past when we tossed the tea into Boston Harbor and told the taxmen to take a hike.

I know I’m formulating my own speech in answer to all this. Something like, “Thank you very much for the offer but so far your tech advances and your AI have only brought us unwarranted survellence, tech products that are flimsy in construction and format and are constanly becoming outdated or breaking down. Phone apps to answer our questions that don’t accomplish this and leave us puzzled over a simple query a live human could have answered instantly.

You have attempted to use your algorithmic methods to weigh and measure us and classify our worth in order to pass out information and opportunity in a kind of class conscious agenda. Even though there is no weighing and measuring of the human spirit possible. Your so called algorithms are only new names for prejudice and bigotry.

Your News items and advertisements are nearly all filled with hidden and not so hidden agendas that mislead and separate us from each other more and more every day.

As far as us having to accept your wares and ways as waves of the future we need to create new laws and rules that will limit you in your constant free use of lies and misdirection. We should cleanse ourselves of all your falsehoods and reclaim our own freedom of personal thought and direction.”

Yes, that and a lot more is what I will say.

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